𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝟑 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 (𝐔𝐒𝐏) 𝐍𝐨𝐰 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐄𝐯𝐞𝐫
Launching a Web3 project or service? Your Unique Selling Proposition (USP) isn’t just an add-on; it’s non-negotiable for success.
In today’s crowded decentralized landscape, if consumers perceive your project as “just another one” offering similar features, they won’t port over or even engage.
Here are 3 quick tips to nail your unique selling proposition:
➭ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞𝐬 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞
Don’t just think about what your tech does.
Look into what your target audience needs, desires, and what they currently lack that they’d love to have.
What are their beliefs? We have to speak to those beliefs and the pain points of your community.
Are they looking for true ownership, a vibrant creator economy, unparalleled security, or simply a seamless user experience? Your USP must speak to these core emotional and functional values.
➭ 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐭𝐨 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐠𝐚𝐩𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬.
Conduct a thorough competitor analysis of the existing project and figure out where they fall short. Is their UX clunky? Is their community engagement weak?
Do they lack specific features that your target audience desperately needs?
Finding these underserved niches is where your unique value can truly shine.
➭ 𝐂𝐫𝐚𝐟𝐭 𝐚 𝐜𝐥𝐞𝐚𝐫, 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐲𝐬 𝐰𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭.
Once you’ve identified your unique value, ensure it’s simple, memorable, and specific in a way that immediately highlights your strength.
Your USP should be a concise statement that tells your audience what you offer that no one else does, and why it matters to them.
It needs to answer the core question in your target audience’s mind: “What makes you different from your competitor?” because they are drowning in a sea of options!
What’s YOUR best tip or experience in defining a USP for a Web3 project?
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𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝟑 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠… was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.