As we’re getting closer to winding down the NFL regular season, we’ve had several months of fresh NFL All Day drops and nearly another season with the product, so how do we think they’re doing this year? Certainly, there has been less controversy, not a ton of complaints, but is that because there is less activity? I thought I’d change the format up a bit with this one and let’s give NFL All Day a progress report for the season so far.
Consistency: A Let’s start out with a positive. If nothing else, the team has been consistent this year. They’ve kept the actual sets consistent, Playbook consistent, drop strategy consistent, communications consistent and quality of moments consistent. There is something to be said for this as it shows a stability and maturity in the platform that we aren’t bouncing all over the place here. As far as the individual components they’re consistent on, we will touch on how well I think they’ve executed them later on, but as a collector I appreciate the strategy they’re trying to execute so far.
Playbook: B This one has so much potential. I like that they’re doing the multiple different paths of the free modes, game picks, classic and pro; which along with the Huddle concept pushes this above the average C range. The average here was based on the expectation they’d do Playbook again and it would be fun in some way, shape or form. The Huddle concept was absolutely top tier. I really enjoyed this concept, it was innovative, brought people together and had us all vested in on Sundays. That to me is what Playbook should be driving to. A way to want to engage with the platform on game days. That is also where the individual game modes of Playbook leave me wanting a little more. Conceptually, I am ok with where they are at, but I feel like I miss some of the original Playbook. I miss the individual new moments as rewards and I miss the progress of games throughout the day. We can kind of set it and forget it, which is certainly fine, but I do miss some of the elements of the specific night game challenges and allowing another crack at things if you had a slow Sunday slate. Overall, I think what they’re doing is heading in the right direction and I am glad to see the team investing in this area.
Economics: D+ Here is a downer that pulls down our overall vibe. There are just too many moments still. Either the mint counts or the number of players per drop, it is 1) overwhelming and 2) flooding the marketplace. Rares don’t feel as Rare outside of MGLE, the historical drop during Thanksgiving I understand but really had too many marginal players and dropping commons without a play assigned feels like a mis-step using the rookie strategy that doesn’t get you excited the same way about veterans. The floors on Rookie Debuts and Regal Rookies are at a very buyer friendly price point (NFA of course), but it feels like they’re losing a battle for the buyer dollar which keeps getting stretched with every new drop because there is so much new stuff to consume. Pack drop buy backs have been a nice safety net to encourage ripping. Team collecting feels like it has no real purpose this season and is one of the big opportunities I’d love to see the product lean into more. Overall, this is a bit of a rant, but it is one of the few true negatives to an otherwise fairly solid season.
Actual Product: A This is always a standout for any of the Dapper products. The moments themselves are always excellent. While yes, there may be a lot of them per my above comment, the product itself is really well done. Let’s start at the top — I love the addition of the digital autograph. This to me is such a huge plus on a digital collectible that makes them stand out in a crowded market; I was glad to see All Day add this to the moments. Parallels I thought were done well with the 3 color tiers and clear identification on the marketplace. I feel like something is slightly missing with them, but I can’t my finger on what. I like them, but nothing is driving me to want to level up to the scarcer versions yet. In general though, a nice addition and brought in fairly well. The videos themselves are obviously well cut and well edited as always. I wish the thumbnails were a touch bigger though if I am nit picking. Rookies were done in a consistent way and in general I like the rookie strategy they ran back this year. I’m not sure if I love or hate the rare sets being based on position yet, but for now I think I like it, so I left that as a positive. I like that there is a concept — the best plays from the position all year, but I miss some of the bigger stories that can be told in blended sets. All in all, I’ve thoroughly enjoyed watching the moments this season.
Challenges: C- I thought about going lower here, but challenges are one of the bigger let downs to me of the year so far. The challenge rewards of some sets being the same mint count as the regular moments of the drop, some of them are instant, some are not instant, some challenges are minted to completion and then having them run all season is a confusing mix for me. Plus we now have so many challenges, including the parallel challenges, it takes an eternity to scroll around through the challenge page. There also doesn’t seem to be a consistent organization of them either. I left this up in the average C range though, because things like the mint to completion, Thanksgiving day specific challenges and the rumored master challenge rewards are all positives to me that I think are in the right direction.
Product Rollout: B This one is more of a blended average. On one hand, the team does a solid job communicating drops and I also appreciate the tweets that show the moment and have the context. I think that helps hype the drop up and show the curation. The team does a nice job tweeting out the big plays and being active on X during games, but I wish we had a little deeper dive into product, the drop stories and overall platform. I like what Top Shot is doing highlight the moments that are selling weekly and the players selling. I also wish we had more content beyond just drops. Give us some more reasons to engage with the product beyond drops, beyond Playbook and keep us on the site longer. I do like what they’ve done with pack discount codes during Monday Night Football. I think that is a great concept to try to push packs during the prime time games. It connects the product to the game more and provides another element to the experience of ripping packs. Overall, I think the product is meeting the mark here, but leaves me wanting a little more.
Collector Experience: A- I’ve found myself spending a lot of time this year engaging with the NFL All Day product for various reasons. I have Ravens season tickets (what a nightmare), so I have been trying to collect every moment from the Ravens and also the away teams from games I attended this year. I enjoy piecing together my collection through the various paths the NFL season takes me that I want to collect. I loved the Jaxson Dart and Cam Skattebo emergence, the long game story of Shedeur and being able to rip packs during games with a buy back floor. I loved the Huddle concept, appreciate the options Playbook gives me to use my collection and browse the marketplace extremely easy to find what I want. Collecting video highlights of my favorite players and memorable plays from games I’ve watched is always fun. I bought a Justin Fields Fresh Threads because I was so hyped up on his early season performance after watching the game against Pittsburgh. I want a Rome Odunze rookie debut because he was my keeper in fantasy and for at least a few weeks, we proved all our doubters wrong. There’s a strong catalog of previous release moments I have my eye on, waiting for the right time and serial number I can easily browse. The app makes watching moments incredibly easy. Overall, we have a strong collector’s foundation here.
Comments: Some general report card comments — I’d like to see some more collection organizing tools. This was a long standing item (and still is) with Top Shot as well. Give us more ways to organize and engage with out digital collections. Also, I really wish we had the wishlist feature like Top Shot (pun intended). I am still confused and lost on the purpose of the draft pick moments we got earlier this year (maybe I’m the idiot). Great job on Huddle this year, it was unique and innovative, keep it coming and expand on it. Leverage crafting more for parallels or unique parallels (thinking like a “white” parallel for example if you collect the rainbow or various tiers — similar to what Panini does for challenges). I complained the number of challenges and types made it confusing, but thank you for really pushing challenges for collectors; we like them.
I’ll save the overall grade for the end of the year, but NFL All Day has been trending on the right path this season. They’re executing a solid plan, trying out some new things here and there without blowing up the whole thing. There is an appreciation in stability as a collector. I think they need to get more ways to get collectors onboard, back in and engaged longer to an incredibly strong product with a lot of upside. At the end of the day, this season has been a fun ride and I’m looking forward to the next wave of Playoff moments (hopefully with the Ravens eligible for the sets!)
Until next time, watch more moments, tell more stories, Go Ravens and we ride at dawn…
Dynasty League?: A Progress Report on NFL All Day’s 2025 Season so Far was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.