Circle\u2019s Internet Group will put its name and USDC branding on the front of Chelsea Football Club\u2019s shirts from the 2026\/27 season, a principal partnership announced on Friday that makes its on-pitch debut on Sunday, August 30, when the men\u2019s side hosts Brighton in their first home Premier League match of the campaign.<\/p>\n
The agreement covers the Men\u2019s, Women\u2019s, and Academy kits. Neither company disclosed the value or length of the deal, though Chelsea\u2019s commercial executives had reportedly held out for \u00a360 million to \u00a365 million a year for the slot; reports and rumors put the reduced asking price at around \u00a345 million.<\/p>\n
\u201cWe built USDC on the belief that money should work seamlessly for everyone everywhere, the way the internet does. Partnering with Chelsea connects us with a global sports community built on that exact same borderless vision,\u201d said Jeremy Allaire, Co-Founder and CEO of Circle.<\/p>\n
Circle @ChelseaFC<\/a><\/p>\n USDC is coming to global football.<\/p>\n Circle is proud to partner with Chelsea FC, one of the most recognized football clubs in the world.<\/p>\n Beginning with the 2026\/27 season, Circle and USDC will appear on the front of Chelsea\u2019s Men\u2019s, Women\u2019s, and Academy\u2026 pic.twitter.com\/RYgh9rtylg<\/a><\/p>\n \u2014 Circle (@circle) August 28, 2026<\/a><\/p>\n\n Interestingly, Chelsea last began a season with a front-of-shirt partner in 2022\/23, the final year of telecoms firm Three\u2019s contract.<\/p>\n Sports data company Infinite Athlete filled the slot for the remainder of 2023\/24 in a deal ESPN put at \u00a340 million, Dubai property developer DAMAC appeared late in 2024\/25, and industrial AI firm IFS carried the shirt from February to the end of last season.<\/p>\n Chelsea opened the current campaign with a blank shirt front for a fourth consecutive year.<\/p>\n \u201cCircle is changing how money moves around the world, and we\u2019re changing what it means to be a global football club. This is more than a logo on a shirt, it represents a partner who\u2019s building something,\u201d said Todd Kline, President of Commercial at Chelsea FC.<\/p>\n The branding also reaches the women\u2019s team as it moves into the 40,000-capacity Stamford Bridge. \u201cWe are excited to introduce Circle and USDC to the Chelsea Women family for our inaugural season at Stamford Bridge,\u201d said Aki Mandhar, CEO of Chelsea FC Women.<\/p>\n Circle reported $73.3 billion of USDC in circulation at the end of the second quarter, up 19% year over year, alongside $14.8 trillion in on-chain transaction volume for the three months. The company, which completed its IPO in the second quarter of 2025, is preparing<\/a> a September 16 public mainnet launch for its Arc blockchain, with BlackRock, Visa and Mastercard among the founding validators.<\/p>\n Similarly, Tether, issuer of the rival USDT stablecoin, took<\/a> a minority stake in Juventus and later lodged a binding all-cash offer for Exor\u2019s 65.4% controlling stake in the Italian club, a buyout the holding company rejected<\/a> within a day.<\/p>\n The post Circle Puts USDC on the Front of Chelsea\u2019s Shirts in Principal Partnership<\/a> appeared first on CryptoPotato<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Circle\u2019s Internet Group will put its name and USDC branding on the front of Chelsea Football Club\u2019s shirts from the 2026\/27 season, a principal partnership announced on Friday that makes its on-pitch debut on Sunday, August 30, when the men\u2019s side hosts Brighton in their first home Premier League match of the campaign. The agreement […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-219598","post","type-post","status-publish","format-standard","hentry","category-discovery"],"_links":{"self":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts\/219598"}],"collection":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219598"}],"version-history":[{"count":0,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts\/219598\/revisions"}],"wp:attachment":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=219598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=219598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Shirt Front Almost Empty Since 2023<\/h2>\n
USDC Circulation Tops $73 Billion<\/h2>\n