
{"id":186413,"date":"2026-06-24T13:39:57","date_gmt":"2026-06-24T13:39:57","guid":{"rendered":"https:\/\/mycryptomania.com\/?p=186413"},"modified":"2026-06-24T13:39:57","modified_gmt":"2026-06-24T13:39:57","slug":"strive-asst-ceo-says-company-is-buying-bitcoin-hand-over-fist-as-treasury-hits-19864-btc","status":"publish","type":"post","link":"https:\/\/mycryptomania.com\/?p=186413","title":{"rendered":"Strive (ASST) CEO Says Company Is Buying Bitcoin \u2018Hand Over Fist\u2019 as Treasury Hits 19,864 BTC"},"content":{"rendered":"<p><a href=\"https:\/\/bitcoinmagazine.com\/\">Bitcoin Magazine<\/a><\/p>\n<p><a href=\"https:\/\/bitcoinmagazine.com\/news\/strive-asst-ceo-says-buying-bitcoin\">Strive (ASST) CEO Says Company Is Buying Bitcoin \u2018Hand Over Fist\u2019 as Treasury Hits 19,864 BTC<\/a><\/p>\n<div><\/div>\n<p class=\"wp-block-paragraph\">Strive Inc. CEO Matt Cole said his company is purchasing Bitcoin at an aggressive pace, <a href=\"https:\/\/www.bloomberg.com\/news\/videos\/2026-06-23\/strive-is-buying-bitcoin-hand-over-fist-ceo-says-video\" target=\"_blank\" rel=\"noopener\">telling<\/a> Bloomberg that the firm is buying \u201chand over fist\u201d as prices decline.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The statement came as Strive disclosed its latest acquisition: 759 BTC <a href=\"https:\/\/bitcoinmagazine.com\/news\/strive-asst-buys-759-bitcoin-for-50-mil\">purchased<\/a> between June 15 and June 21 at an average cost of $65,850 per coin, bringing the company\u2019s total treasury to 19,864 BTC \u2014 the seventh-largest corporate Bitcoin position in the world.<\/p>\n<p class=\"wp-block-paragraph\">The company has built that position from zero in under a year. In June alone, the company made three separate purchases \u2014 759 BTC, 73 BTC at $63,646, and 32 BTC at $63,900 \u2014 as Bitcoin prices fell. <a href=\"https:\/\/bitcoinmagazine.com\/news\/strive-asst-adds-185-million-in-bitcoin\">An additional $185 million in Bitcoin<\/a> was acquired across May and late spring, including 2,500 BTC at an average of $74,092 and 1,109 BTC at $76,989.<\/p>\n<p class=\"wp-block-paragraph\">Before joining Strive, Cole managed a $70 billion portfolio at CalPERS and worked with the Federal Reserve and Treasury during quantitative easing. He has positioned the company around the thesis that Bitcoin should function as the hurdle rate for all capital allocation decisions \u2014 meaning every investment the company makes is benchmarked against Bitcoin\u2019s performance.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The company reported a Q1 2026 Bitcoin yield of over 15%.<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>JUST IN:  Public company Strive CEO Matt Cole tells Bloomberg, &#8220;Strive has been buying Bitcoin hand over fist&#8221; <\/p>\n<p>&#8220;We 4x our Bitcoin holdings operating in a bear market and I look forward to seeing what we can do in a bull market&#8221;  <a href=\"https:\/\/t.co\/2G8XxcfOFV\">pic.twitter.com\/2G8XxcfOFV<\/a><\/p>\n<p>\u2014 Bitcoin Magazine (@BitcoinMagazine) <a href=\"https:\/\/x.com\/BitcoinMagazine\/status\/2069527428276371895?ref_src=twsrc%5Etfw\">June 23, 2026<\/a>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\">Strive\u2019s Semler Scientific Acquisition<\/h2>\n<p class=\"wp-block-paragraph\">In January 2026, Strive completed the <a href=\"https:\/\/bitcoinmagazine.com\/news\/strive-recieves-yes-on-semler-acquisition\">acquisition of Semler Scientific<\/a> in an all-stock deal \u2014 the first instance of a publicly traded Bitcoin treasury company acquiring another publicly traded Bitcoin treasury company. The transaction added 5,048 BTC from Semler\u2019s balance sheet to Strive\u2019s holdings, pushing the combined entity past Tesla and Trump Media in the rankings of corporate Bitcoin holders.<\/p>\n<p class=\"wp-block-paragraph\">Following the close, Strive <a href=\"https:\/\/bitcoinmagazine.com\/news\/strive-semler-debt-adds-bitcoin-to-sheet\">paid off <\/a>Semler\u2019s legacy debt and deployed an additional $29 million into Bitcoin. The company has indicated plans to monetize Semler\u2019s operating business within 12 months of the transaction.<\/p>\n<h2 class=\"wp-block-heading\">Capital Programs and SATA<\/h2>\n<p class=\"wp-block-paragraph\">Strive has <a href=\"https:\/\/bitcoinmagazine.com\/news\/strive-asst-eyes-bitcoin-accumulation\">announced plans to raise up to $4.2 billion<\/a> in new capita<a href=\"https:\/\/bitcoinmagazine.com\/news\/strive-asst-eyes-bitcoin-accumulation\">l<\/a> \u2014 $2.1 billion through its Class A common stock (ASST) and $2.1 billion through SATA, its Variable Rate Perpetual Preferred Stock instrument. SATA is designed to give investors exposure to Bitcoin yield through a structured preferred equity instrument.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">At launch, <a href=\"https:\/\/bitcoinmagazine.com\/news\/strives-sata-tops-estimated-490-bitcoin\">the product absorbed<\/a> an estimated 490 BTC in a single day \u2014 a volume that exceeded the entire global daily Bitcoin mining supply.<\/p>\n<p class=\"wp-block-paragraph\">Strive was the second public company to launch a publicly traded perpetual preferred equity instrument of this kind. The capital <a href=\"https:\/\/bitcoinmagazine.com\/news\/strategy-strc-1-billion-volume-day\">raised<\/a> through both programs is intended to fund continued Bitcoin acquisitions.<\/p>\n<p class=\"wp-block-paragraph\">With 19,864 BTC on its balance sheet and $4.2 billion in potential purchasing power, Strive has positioned itself as one of the more active institutional accumulators in the current market cycle.<\/p>\n<p>This post <a href=\"https:\/\/bitcoinmagazine.com\/news\/strive-asst-ceo-says-buying-bitcoin\">Strive (ASST) CEO Says Company Is Buying Bitcoin \u2018Hand Over Fist\u2019 as Treasury Hits 19,864 BTC<\/a> first appeared on <a href=\"https:\/\/bitcoinmagazine.com\/\">Bitcoin Magazine<\/a> and is written by <a href=\"https:\/\/bitcoinmagazine.com\/authors\/micahzimmerman\">Micah Zimmerman<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bitcoin Magazine Strive (ASST) CEO Says Company Is Buying Bitcoin \u2018Hand Over Fist\u2019 as Treasury Hits 19,864 BTC Strive Inc. CEO Matt Cole said his company is purchasing Bitcoin at an aggressive pace, telling Bloomberg that the firm is buying \u201chand over fist\u201d as prices decline.\u00a0 The statement came as Strive disclosed its latest acquisition: [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":186414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-186413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery"],"_links":{"self":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts\/186413"}],"collection":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186413"}],"version-history":[{"count":0,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts\/186413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/media\/186414"}],"wp:attachment":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}