Around 80% of investors in one of Cardone Capital\u2019s funds had no Bitcoin exposure before the company began shifting its strategy \u2014 a detail founder and CEO Grant Cardone himself revealed at the 2026 Consensus conference in Miami earlier this month.<\/p>\n
The $5.3 billion real estate firm has been quietly reshaping how it invests, folding Bitcoin into property deals under a single LLC structure.<\/p>\n
Cardone says the approach could produce returns somewhere between 22% and 32%, arguing no traditional real estate investment trust can replicate it because REITs are barred from holding Bitcoin<\/a> on their balance sheets.<\/p>\n The latest move came during a recent price pullback. Cardone announced<\/a> on X that Cardone Capital had purchased another 130 BTC, worth around $9.5 million at current prices, describing it as a buy on the dip.<\/p>\n CardoneCapital adds another 130 BTC on pullback.<\/p>\n \u2014 Grant Cardone (@GrantCardone) May 27, 2026<\/a><\/p>\n The purchase is part of a pattern. At the Consensus conference, Cardone disclosed that the company had already put $100 million into Bitcoin as part of a larger transaction that also included $235 million in property.<\/p>\n According to Cardone, the two asset types were brought together in one investment vehicle, with real estate providing cash flow alongside the Bitcoin position.<\/p>\n GRANT CARDONE JUST BOUGHT $9.5M IN BITCOIN. <\/p>\n 130 coins added to Cardone Capital holdings.<\/p>\n Smart money accumulates when there\u2019s blood in the streets.<\/p>\n Conviction plays @GrantCardone<\/a> . bitcoin:native https:\/\/t.co\/3GWUqHeFDc<\/a> pic.twitter.com\/xQ0p9vKP7W<\/a><\/p>\n \u2014 CryptosRus (@CryptosR_Us) May 28, 2026<\/a><\/p>\n Reports indicate this follows a 2025 acquisition of 1,000 BTC, which was valued at over $100 million at the time. Each subsequent purchase has added to that base while the firm continues expanding its property holdings in parallel.<\/p>\nA Strategy Built Over Time<\/h2>\n