{"id":148369,"date":"2026-04-08T04:30:50","date_gmt":"2026-04-08T04:30:50","guid":{"rendered":"https:\/\/mycryptomania.com\/?p=148369"},"modified":"2026-04-08T04:30:50","modified_gmt":"2026-04-08T04:30:50","slug":"optimove-acquires-smartico-in-igaming-crm-consolidation-play","status":"publish","type":"post","link":"https:\/\/mycryptomania.com\/?p=148369","title":{"rendered":"Optimove Acquires Smartico in iGaming CRM Consolidation Play"},"content":{"rendered":"<p>Optimove, the Tel Aviv-based player engagement platform behind the Positionless Marketing framework, has signed an agreement to acquire Smartico, a bootstrapped iGaming CRM company that pioneered gamification-led marketing. The transaction is expected to close in the coming weeks, with financial terms undisclosed. Key Takeaways: Optimove signed deal to acquire Smartico, its 4th acquisition since 2018; [\u2026]<\/p>","protected":false},"excerpt":{"rendered":"<p>Optimove, the Tel Aviv-based player engagement platform behind the Positionless Marketing framework, has signed an agreement to acquire Smartico, a bootstrapped iGaming CRM company that pioneered gamification-led marketing. The transaction is expected to close in the coming weeks, with financial terms undisclosed. Key Takeaways: Optimove signed deal to acquire Smartico, its 4th acquisition since 2018; [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":148370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-148369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"_links":{"self":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts\/148369"}],"collection":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148369"}],"version-history":[{"count":0,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/posts\/148369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=\/wp\/v2\/media\/148370"}],"wp:attachment":[{"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mycryptomania.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}